Think of this as a tribute to NASA’s perseverance (oh, look nerdy space joke)—with their moon rocket that just won’t leave the launch pad (explained here). It almost matches the persistence of anyone left on hold on a customer service call. So fittingly, this is NASA’s ‘hold music’—now addictive to reporters waiting to get on a conference call with the agency. It is sweet and peppy, but we think Airtel’s ‘Umbey Umbey’ is way more fun (sorry, NASA). FYI: the agency plans to try again this weekend. If it doesn’t work, well, guess they’re back on hold.
