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Er, why do I have to pay for this?
Because high quality content for a super-smart audience is created by quality people who have bills to
Why not get ads and keep it free? Advertisers pay for mass digital content aimed at amassing the largest number of eyeballs possible, i.e. the lowest common denominator. We offer a premium product for people who have zero interest in the sheer noise, clutter and clickbait churned out to hit ad-driven traffic goals. Our audience is super-smart, curious and busy. And it’s our job to make it effortless and enjoyable for them to be well-informed and engaged. We charge a reasonable fee for that service.
Hmm, is Rs a quarter really ‘modest’? We should say: For Rs 150, you can buy a latte at Cafe Coffee Day. Also: We’re actually worth our weight in wine…so you’re getting a serious discount ;)