Five things we’re loving this week
We’re a team of dedicated (okay, addicted) hunters of cool products, who finally have an excuse to do what we love best, which is to spend tons of time window-browsing for the good stuff & sharing it with everyone we know.
Each week we pick five new things we absolutely love. Some of these are practical. Some are delightful. Most sit somewhere in between. What they all have in common is that they’re not obvious, and that’s exactly why we love them. At least one of them will make you think: I didn’t even know this existed… but now I want it.
PS: There are a ton of more shopping recs over at Souk. Check them out already!
*****
Bulgarian Lavender Goatmilk Soap
We love that o.w.n is a homegrown label inspired by nature and simplicity and that it seeks to revive the quiet craft of making natural, handmade products.
The brand was founded in 2012 by Madhavi Khullar, out of a personal need to find gentle, natural alternatives to conventional skincare. What began as small batches of soap made in a home kitchen gradually evolved into a dedicated workshop, with Megha Bhargava joining as a co-founder in 2021 to help guide the next phase of the brand.
At its heart, o.w.n values patience in the making. Each product is created using traditional soap-making methods and carefully chosen ingredients, allowing the process to unfold without haste. The products remain free from unnecessary additions and anything hurried.
In time, the brand hopes to introduce complementary products designed to support a thoughtful and functional bathing experience, continuing to remain rooted in simplicity, craft, and the idea of slow living.
Seabreeze Acrylic Paint Pen Box
Twillostory began with a simple observation: Life is moving faster than our ability to feel it. In a world built for constant input, endless scrolling and digital overload, we rarely pause long enough to notice what’s happening inside us, let alone make space for it.
At its core, Twillostory offers a gentle invitation to slow down, create with intention, and stay connected to how you feel through art, words, and paper goods.
In founder Rupambika's own words, ""After spending more than a decade in the design industry, loving it but always feeling like something is missing I went into introspective mode during the lockdown. I spent a lot of time engaging in creative self-discovery - journaling, painting, crafting and ideating. Creative expression has always been a therapeutic outlet for me and I realised I was happiest when I was engaged in sketching, painting or writing. It was a truly simple way to unwind and get into a flow state. And that’s when the idea of Twillostory was born."
The 3X KAARAM Bundle
Kaaram OK Please is a spicy love letter from the South, to all of India.
This is where traditional ingredients and advanced agricultural practices like hydroponics are married with time-honoured techniques like lacto-fermentation, slow cooking, and traditional methods to produce small-batch, artisanal products.
We love their unapologetic South Indian spirit, and their aim to be accessible, loud, and quirky while showcasing creative ways to keep your kitchen exciting and your palate fresh.
Snowy Baby Tee
Hoomans make merch for fellow 'hoomans' who are wildly, unapologetically obsessed with their pets.
Their tees, hoodies, caps and totes celebrate the beautiful chaos of pet parenthood and help dog and cat crazy folk find their people. Our favourite thing about them though has to be that a part of what they make goes toward supporting street dogs and animal welfare, 'cos in their own words, "Every dog deserves at least one 'hooman' rooting for them."
Yes.
Khatti Meethi Jamun Barfi
Pistabarfi is a Mumbai-based, design-forward Indian mithai brand that was founded by brothers Harshit and Tanay Agrawal in 2021 to save their family’s 55-year-old traditional sweet shop, Janta Dairy, from shutting down due to the pandemic.
Their grandfather started a humble sweet shop in Mumbai back in 1968, which was later managed by their father. When the COVID-19 pandemic crippled the business and forced the shop to close, Harshit and Tanay stepped in to transform it into a modern, direct-to-consumer cloud kitchen.
The brothers realized that traditional Indian sweets are rarely bought for personal, single-serving cravings and made mithai more accessible (and cool) by repackaging classic sweets.
We absolutely ove their packaging, from Mysore Pak in a sleek, easy-open cans, Kaju Katli shaped like chocolate bars, and Aam Papad packaged in strips like bubble gum!
*****
For more stunning lists and recommendations, head over to our sister site, Souk!
souk picks