John Koenig is the inventor of words—which he creates to fill the holes in our language that don’t have names for emotions we all experience. He calls it ‘The Dictionary of Obscure Sorrows’—first pointed out to us by founding member Kruthika Ravi Kumar. We looked into it and discovered his YouTube channel—each lyrical video capturing one of these words. The one that made us misty-eyed is above: 'Des Vu' which captures the tiny moment of awareness—right in the midst of an experience—that this too will pass, and become a memory. We strongly encourage you to browse through the others here.